With pairs of comically oversized exhaust pipes pointing towards the sky and enormous stacks of grey cooling aggregates flanking its sides, AMS09 resembles a child's drawing of an exaggerated, imaginary factory. Despite being painted in a variation of “Go Away Green”, a colour engineered by Disney to draw visitors’ gazes away from technical facilities across its amusement parks, the building miserably fails to blend in with its surroundings.

To the casual observer, the data industry can seem incorporeal, its products conjured out of weightless bits. But as I stand beside the busy construction site for DataBank’s ATL4, what impresses me most is the gargantuan amount of material—mostly concrete—that gives shape to the goliath that will house, secure, power, and cool the hardware of AI. Big data is big concrete.